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LP

LILLIAN PHAN, founder and principal of her namesake company, is a first generation asian american designer of experiential branding. she brings a holistic, multifaceted customer experience approach focusing on contextualizing events in hospitality and real estate. drawing from her extensive sales-development and luxury-event background, LILLIAN curates unique experiences for her clients who have come to expect premier end-to-end results synonymous with the brand.

some of LILLIAN’S notable projects include her work producing and starring in the food network’s docu-series chef dynasty: house of fang, alongside star chef kathy fang, michael mina group, elle decor, and wilkes bashford. she prides herself on providing authentic cultural immersion experiences and recently produced the lunar new year festival + marketplace at the crossing at east cut.

her passion for philanthropy and dedication to the local bay area community has resulted in record breaking fundraisers and groundbreaking elevated events. as chair, she led the executive board of directors of the american red cross and has been at the helm of iconic san francisco galas for many historic organizations.

LILLIAN received her bachelor of science in business and marketing from the university of southern california in los angeles and is a forever trojan. she is a proud san francisco resident and tastemaker exploring the area’s diverse restaurant scene and city’s urban treasures, with her husband alec, daughter camellia and their french bulldog lox.